Mobility Resources

iPhone Services

Integrated Mobile will help you further tame your corporate iPhones with our industry-leading iPhone services. Take advantage of the unparalleled support and strategic mobile asset and financial management that only Integrated Mobile can provide.

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iPhone Stats and Facts

Wikipedia states, "The iPhone is a line of Internet- and multimedia-enabled smartphones designed and marketed by Apple Inc. It functions as a camera phone (also including text messaging and visual voicemail), a portable media player (equivalent to a video iPod), and an Internet client (with e-mail, web browsing, and Wi-Fi connectivity). The user interface is built around the device's multi-touch screen, including a virtual keyboard in lieu of a physical keyboard. Third-party applications are available from the App Store, which launched in mid-2008 and now has well over 100,000 "apps" approved by Apple, with functionalities ranging from games to reference to productivity."

Enterprise and vertical market functionality are becoming more available in consumer based products. The iPhone is gaining ground with Enterprise as more productivity applications hit the market. Email, messaging and PIM are deployed quickly and easily, especially given the recent enhancement providing support for Microsoft Exchange ActiveSync. The Apple App Store offers travel and expense tracking apps for the iPhone, document management apps, contacts apps, and other utility apps that can be useful – or critical - for end-users in Enterprise organizations.

So with the explosion of all of these apps and the consumer adoption of the iPhone, how is Enterprise IT being affected? Consumerization has hit the enterprise - handsets have become a large part of our personality, and end-users want to personalize their device. Despite efforts to control usage through corporate policy, issuance of corporate liable handsets, and other initiatives, workers continue to bring their personal devices into the office. There may be advantages, including cost-savings and improved employee satisfaction, for IT professionals who can adapt to this trend and allow the flexibility for employees to use their personal devices. Such an approach would require balancing the integrity and security of the network while also allowing easy access to critical business applications.

AOTMP research reveals that 69% of enterprises have a formal wireless mobility policy in place. When considering the whether to incorporate iPhone as either an IL or CL solution, ensure to include iPhone rules in your wireless policy. Below are some relevant data points about the iPhone and the App Store that you may want to consider.

The iPhone Craze:

iPhone sales reached 1 million on day 74 after its launch.

Based on February 2010 data, Apple OS based market share for smartphone traffic is 50%, which is up from 33% in February 2009.
(http://techcrunch.com/2010/03/25/admob-registers-50-market-share-for-iphone-os- based-on-smartphone-traffic/)

To date, iPhone has the most applications available (140,000 and counting), although it should be noted that the vast majority of those applications are consumer-focused.

Recent market research has indicated that a BlackBerry user is more likely to give up their phone, while Android and iPhone users remain loyal to their phone.
(http://www.9to5mac.com/node/15029)

iPhone accounted for 50% of mobile internet traffic in February 2010.
(http://metrics.admob.com/wp-content/uploads/2010/03/AdMob-Mobile-Metrics-Feb-10.pdf)

iPhone holds a 44% share of AdMob traffic.
(http://metrics.admob.com/wp-content/uploads/2010/03/AdMob-Mobile-Metrics-Feb-10.pdf)

March 2010 – Consumer Market Share: RIM/BlackBerry = 38%; iPhone = 33%
(http://www.changewaveresearch.com/articles/2010/03/smart_phones_20100331.html)

March 2010 – Cell phone satisfaction rating: 76% of iPhone users say they are Very Satisfied with their current cell phone.
(http://www.changewaveresearch.com/articles/2010/03/smart_phones_20100331.html)

23% of iPhone owners primarily get their morning news from Twitter and Facebook.
(http://mashable.com/2010/03/17/social-media-usage-stats/)

iPhone users comprise 64% of Mobile Browser Usage.
(http://www.cellsigns.com/blog/mobile-marketing-trends/iphone-mobile-web-usage- off-the-charts.htm)

March 19, 2010: Apple announces patent, "Group Formation Using Anonymous Broadcast Information," which would unite iPhone and Mobile Me users based on their geographic location allowing Apple to hop on board the Social Networking bandwagon.
(http://www.apple.com/)

The 2010 JD Power and Associates U.S. Wireless Smartphone Satisfaction Study shows iPhone with the highest score of 810 out of 1000.
(http://businesscenter.jdpower.com/news/pressrelease.aspx?ID=2010039)

Apple has two models: the 3G and the improved 3Gs. The 3Gs offers all of the features of the 3G plus multimedia messaging, video recording and voice dialing. It adds double the RAM, a longer battery life and an upgraded camera. Externally, the only difference is a protective layer added to the touch screen.
(http://www.apple.com/)

April 8, 2010 – Apple announces iPhone OS 4 to be shipped summer, 2010. Over 1500 new APIs to the developers. Over 100 new user functions. Multitasking is now available in a manner that does not drain the battery or make the smartphone seem sluggish. Pandora can run in the background and play music while you are browsing the internet, catching up on email, or checking your calendar. VOIP calling will continue even if you browse the internet.
(http://www.apple.com/)

The consumer adoption of the iPhone is real and your employees are probably already bringing their iPhone to work and attempting to utilize corporate applications. Will you integrate the iPhone into your corporate environment and provide the appropriate security controls to protect company sensitive data or will you take steps to prevent iPhones accessing your network?

Integrated Mobile provides best in class expertise and is poised and ready to assist you with this decision process. We will work with you to provide security and policies around the iPhone whether you choose the Corporate Liable model or the Individual Liable model. Contact Integrated Mobile today.